M.com Part 1 Marketing Strategies and Plans mcq pdf

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 Marketing Strategies and Plans MCQ

 
Marketing Strategies and Plans M.com Part 1 mcq pdf

Mumbai University M.com Part 1 All Subject MCQ Link In One Link
👉Click Here👈 

1. strategies should be ....... reviewed
A.   periodically
B.   never
C.   positively
D.   objectively
ANS: A
 
2. The organization culture mainly consist of ....... component s
A.   three
B.   five
C.   four
D.   two
ANS: B
 
3. ...... is mass media source of marketing communication
A.   television advertising
B.   personal selling
C.   salesmanship
D.   door to door selling
ANS: C
 
4. The profile of ...... will revels their buying patters
A.   customers
B.   dealers
C.   modern men
D.   distributor
ANS: A
 
 
5. maintaining good customer relationship is an example of......... customers
A.   convenience values
B.   service values
C.   commission values
D.   economic values
ANS: B
 
6...... refers to the mental process through which an individual passes from first hearing about an innovation to final adoption
A.   product to life cycle
B.   product planning
C.   product development
D.   consumer adoption process
ANS: D
 
7. Sensory values referred to _ aspect of the product which appeals to customer
A.   esteem
B.   functional
C.   sentiment
D.   aesthetic
ANS: D
 
8._____ is one of the steps involved in in DAGMAR model
A.   concentration
B.   campaign
C.   commission
D.   comprehension
ANS: D
 
9. product catalog is an example go ....
A.   system
B.   database
C.   network
D.   none of the Above
ANS: B
 
10........ describes what the organization stands for and why it exist
A.   mission statement
B.   vision statement
C.   policies
D.   procedure
ANS: A
 
11. social responsibility in marketing is also known as
A.   foreign marketing
B.   internal marketing
C.   societal marketing
D.   overseas marketing
ANS: C
 
12. a marketing plan is a ....... document for the purpose of describing the current market position of a business
A.   oral
B.   written
C.   grapevine
D.   policy
ANS: B
 
13. __ refers to the competitors share increasing or decreasing
A.   share of market
B.   share of income
C.   share of heart
D.   share of brain
ANS: A
 
 
14.  __ is useful barometer to monitor customer satisfaction
A.   feedback
B.   networking
C.   information
D.   complaint
ANS: D
 
15.  __is the practice of setting a different price for the same product in different segments of the market
A.   price discrimination
B.   marginal cost
C.   selling price
D.   total cost
ANS: A
 
16. This is an automated piece of equipment wherein customers can drop the money in the machine and acquire the product
A.   VENDING MACHINE
B.   Street stalls
C.   stalls in markets
D.   stalls in bazaars
ANS: A
 
17….....is one of the components of integrated marketing communication
A.   sales promotion
B.   recruitment of employees
C.   attrition
D.   downsizing
ANS: A
 
18. The bargaining power of....... is also describe d as the market of outputs
A.   suppliers
B.   customers
C.   dealers
D.   creditors
ANS: B
 
19.______ find out information about the target audience of the company as well as the competitors
A.   competitors
B.   market leader
C.   market research
D.   salesman
ANS: C
 
20. economic values are values perceived benefit to customers based on __
A.   price
B.   product
C.   place
D.   promotion
ANS: A
 
21. __is one of the levels of marketing control
A.   strategic control
B.   management control
C.   trade control
D.   business control
ANS: A
 
 
22. the challenge for any marketer is to reduce the __ of consumer and create barrier to competitors
A.   inflow
B.   leverage
C.   both a and b
D.   Outflow
ANS: D
 
23 global operations bring line advantages like__
A.   utilization of resources
B.   goodwill
C.   both a and b
D.   none of the above
ANS: A
 
24. customer relationship management techniques include___
A.   pricing strategies
B.   promotion strategies
C.   software programmer
D.   all of the above
ANS: D
 
25. ........ involves tracing a strategy as its being implemented
A.   strategic control
B.   efficiency control
C.   annual a control
D.   profitability control

ANS: A


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 M.Com Part 1 Other Subject MCQ 

Strategic Management

1)    https://www.surajpateleducation.com/2021/04/strategic-management-mcq-pdf.html

2)    https://www.surajpateleducation.com/2021/01/strategic-management-mcom-part-1.html

3)    https://www.surajpateleducation.com/2020/11/strategic-management-mcom-part-1-mcq-pdf.html

 

Advance Cost

1)    https://www.surajpateleducation.com/2021/03/mcom-part-1-advance-cost-accounting-mcq.html

2)    https://www.surajpateleducation.com/2020/11/advanced-cost-accounting-mcom-paer-1_28.html

3)    https://www.surajpateleducation.com/2020/11/advanced-cost-accounting-mcom-paer-1.html

 

ECONOMICS OF GLOBAL TRADE & FINANCE

1)    https://www.surajpateleducation.com/2021/01/economics-of-global-trade-finance-mcq.html

2)    https://www.surajpateleducation.com/2021/01/economics-of-global-trade-finance-mcom.html

3)    https://www.surajpateleducation.com/2020/12/economics-mcq-mcom-mumbai-university.html

4)    https://www.surajpateleducation.com/2020/12/economics-mcom-part-1-mcq-pdf.html

 

Human Resource Management

1)    https://www.surajpateleducation.com/2021/01/human-resource-management-multiple.html

2)    https://www.surajpateleducation.com/2020/11/human-resource-management-mcom-part-1_25.html

3)    https://www.surajpateleducation.com/2020/11/human-resource-management-mcom-part-1.html

 

Marketing Strategies

1)    https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcom.html

2)    https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcq-mcom.html

 

Advanced financial

https://www.surajpateleducation.com/2020/11/advanced-financial-accounting-mcom-part_27.html

 

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