MARKETING STRATEGIES AND PLANS MCQ M.COM PART 1

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YOUTUBER: SURAJ PATEL EDUCATION

MARKETING STRATEGIES AND PLANS

M.COM PART 1

Part 2 Link Click Here

https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcom.html



1. The extended Ps of service marketing mix are : 

A.   People, Product, Place

B.   Price Physical Evidence, Promotion

C.   Physical Environment, Process, People

D.   Product, Process, Physical Environment

 ANS: C

 

2. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

A.   Selling 

B.   Advertising 

C.   Barter

D.   Marketing 

ANS: D

 

3. What is the basic property of a service which makes it different from a product.

A.   Shape

B.   Size

C.   Very expensive

D.   Intangibility

ANS: D

 

4.Which one of the following phrases reflects the marketing concept? 

A.   The supplier is a king in the market

B.   Marketing should be viewed as hunting not gardening 

C.   This is what I make, won’t you please buy it? 

D.   This is what I want, won’t you please make it? 

 ANS: D

 

5. The task of any business is to deliver ________ at a profit.

A.   customer needs

B.   customer value

C.   products and services

D.   improved quality

 ANS: B

 

 

6.The solution to price competition is to develop a differentiated:

A.   product, price, and promotion.

B.   offer, delivery, and image.

C.   package and label.

D.   international Web site. 

 ANS: B

 

7. You purchase cleaning supplies for your custodial help regularly.  It is showing which buying situation?

A.   Modified rebuy

B.   Straight rebuy

C.   Modified straight rebuy

D.   Consumer buy

ANS: B

8. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

A.   Customer perceived value

B.   Marketing myopia

C.   Customer relationship management

D.   Customer satisfaction

 ANS: D

 

 

9. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

A.   Learning

B.   Role selection

C.   Perception

D.   Motivation

ANS: A

 

10.  ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. 

A.   Market-skimming

B.   Value-based

C.   Market-penetration

D.   Leader

ANS:  C

 

11. While buying milk which kind of behaviour is displayed by a person?

A.   Extensive problem solving behaviour

B.   Routinized buying behaviour

C.   Variety seeking behaviour

D.   None of the above

ANS: B

 

 

12.________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

A.   Consumer

B.   Business-to-business (Industrial)

C.   Reseller

D.   Institutional

ANS: D

 

13.Which of the following is NOT considered a type of reseller?

A.   wholesaler

B.   retailer

C.   manufacturer

D.   distributor

 

ANS: C

 

14.The promotion “P” of marketing is also known as ________.

A.   Product Differentiation

B.   Distribution

C.   Cost

D.   Marketing Communication

 

ANS: D

 

15.When a company distributes its products through a channel structure that includes one or more  resellers, this is known as ________.

A.   indirect marketing

B.   direct marketing

C.   multi-level marketing

D.   integrated marketing

ANS: A

 

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16.In marketing theory, every contribution from the supply chain adds ________ to the product.

A.   value

B.   costs

C.   convenience

D.   ingredients

ANS: A

 

 

17. Good marketing is no accident, but a result of careful planning and ________.

A.   execution

B.   selling

C.   strategies

D.   research

ANS: A

 

18. Marketing management is ________.

A.   managing the marketing process

B.   monitoring the profitability of the company’s products and services

C.   the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

D.   developing marketing strategies to move the company forward

ANS: C

 

19. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?

A.   An image

B.   A service

C.   A good

D.   An idea

ANS: B

 

20. Marketers often use the term ________ to cover various groupings of customers.

A.   people

B.   buying power

C.   demographic segment

D.   market

 ANS: D

 

21. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

A.   production

B.   selling

C.   marketing

D.   holistic marketing

 ANS: B

 

22 .Which of the following would be the best illustration of a subculture? 

A.   A religion.

B.   A group of close friends.

C.   Your university.

D.   Your occupation.

   ANS: A

 

23. The buying process starts when the buyer recognizes a _________.

A.   Product 

B.   an advertisement for the product

C.   a salesperson from a previous visit 

D.   problem or need

ANS: D

 

24. If actual performance exceeds the expected performance of the product, Then customer is ___________________

A.   Satisfied

B.   Dissatisfied

C.   Delighted

D.   Neutral

 ANS: C

 

25. Bread and milk are which kind of products?

A.   Specialty Products

B.   Convenience products

C.   Shopping products

D.   Unsought products

ANS: B

 

26. Parents buy toys for their children act as _______________ in the buying process.

A.   Decider

B.   Buyer

C.   Maintainer

D.   All of the above

 ANS: D

 

27. If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.

A.   double-up marketing

B.   interactive marketing

C.   service marketing

D.   internal marketing

ANS: D

 

28. A cluster of complementary goods and services across diverse set of industries is called as _____________ 

A.   Market place

B.   Meta market

C.   Market space

D.   Resource Market

 ANS: B

 

29. Adding new features to a product is advocated by which of the approaches?

A.   Product  Approach

B.   Production Approach

C.   Marketing Approach

D.   Selling Approach

 ANS: A

 

30. One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

A.   To make products easily visible and available

B.   To promote sales of products

C.   To differentiate their products from those of competitors

D.   To do marketing surveys

ANS: C

 

31. What is the last stage of the consumer decision process? 

A.   problem recognition 

B.   post purchase behavior 

C.   alternative evaluation 

D.   purchase 

ANS: B

 

32. ________ markets are made up of members of the distribution chain.

A.   Consumer

B.   Business-to-business (industrial)

C.   Channel

D.   Institutional

ANS: C

 

33. Which of the following is considered a “key player” in the marketing industry?

A.   marketer

B.   suppliers or vendors

C.   distributors or retailers

D.   all of the above

 ANS: D

 

34. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

A.   Straight rebuy purchase

B.   Delayed purchase

C.   New-task purchase

D.   Modified rebuy purchase

 ANS: C

 

35.________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

A.   Consumer

B.   Business-to-business (Industrial)

C.   Reseller

D.   Institutional

  ANS: D

 

36.Which of the following is NOT considered a type of reseller?

A.   wholesaler

B.   retailer

C.   manufacturer

D.   distributor

ANS: C

 

37.The promotion “P” of marketing is also known as ________.

A.   Product Differentiation

B.   Distribution

C.   Cost

D.   Marketing Communication

 ANS: D

 

 

38. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”

A.   Actual product

B.   Augmented product

C.   Core benefit

D.   Co-branding

 ANS: C

 

39. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

A.   Motive

B.   Belief

C.   Behavior

D.   Attitude

ANS: D

 

40. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

A.   Belief

B.   Subculture

C.   Post purchase feeling

D.   Stimulus-response Model

 ANS: D

 

 41. Which one of the following factor relates to family that influences consumer behavior?

A.   Cultural

B.   Social

C.   Personal

D.   Business

ANS:  B

 

42. Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?

A.   Belief

B.   Culture

C.   Personality

D.   Self-awareness

ANS: A

 

43. Which one of the following statements by a company chairman BEST reflects the marketing concept?

A.   We have organized our business to satisfy the customer needs

B.   We believe that marketing department must organize to sell what we produce

C.   We try to produce only high quality, technically efficient products

D.   We try to encourage company growth in the market

ANS: A

 

44. Which one of the following is a key to build lasting relationships with consumers?

A.   Price of the product

B.   Need recognition

C.   Customer satisfaction

D.   Quality of product

ANS: C

 

45. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

A.   Personal characteristics

B.   Psychological characteristics

C.   Behavioral characteristics

D.   Demographical characteristics

ANS: D

 

 

46. A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party,    called the ________.

A.   salesperson, customer

B.   politician, voter

C.   marketer, prospect

D.   celebrity, audience

ANS:  B

 

47. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

A.   business markets

B.   global markets

C.   consumer markets

D.   nonprofit and governmental markets

E.   service markets

ANS: C

 

48. The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

A.   marketing concept

B.   selling concept

C.   production concept

D.   product concept

E.   holistic marketing concept

ANS: B

 

49. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A.   product

B.   marketing

C.   production

D.   selling

E.   holistic marketing

ANS:  A

 

50 . ________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

A.   Holistic

B.   Demand-based

C.   Direct

D.   Relationship

E.   Synthetic

ANS:  D


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 M.Com Part 1 Other Subject MCQ 

Strategic Management

1)    https://www.surajpateleducation.com/2021/04/strategic-management-mcq-pdf.html

2)    https://www.surajpateleducation.com/2021/01/strategic-management-mcom-part-1.html

3)    https://www.surajpateleducation.com/2020/11/strategic-management-mcom-part-1-mcq-pdf.html

 

Advance Cost

1)    https://www.surajpateleducation.com/2021/03/mcom-part-1-advance-cost-accounting-mcq.html

2)    https://www.surajpateleducation.com/2020/11/advanced-cost-accounting-mcom-paer-1_28.html

3)    https://www.surajpateleducation.com/2020/11/advanced-cost-accounting-mcom-paer-1.html

 

ECONOMICS OF GLOBAL TRADE & FINANCE

1)    https://www.surajpateleducation.com/2021/01/economics-of-global-trade-finance-mcq.html

2)    https://www.surajpateleducation.com/2021/01/economics-of-global-trade-finance-mcom.html

3)    https://www.surajpateleducation.com/2020/12/economics-mcq-mcom-mumbai-university.html

4)    https://www.surajpateleducation.com/2020/12/economics-mcom-part-1-mcq-pdf.html

 

Human Resource Management

1)    https://www.surajpateleducation.com/2021/01/human-resource-management-multiple.html

2)    https://www.surajpateleducation.com/2020/11/human-resource-management-mcom-part-1_25.html

3)    https://www.surajpateleducation.com/2020/11/human-resource-management-mcom-part-1.html

 

Marketing Strategies

1)    https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcom.html

2)    https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcq-mcom.html

 

Advanced financial

https://www.surajpateleducation.com/2020/11/advanced-financial-accounting-mcom-part_27.html

 

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