MARKETING STRATEGIES AND PLANS M.COM PART 1 MCQ PDF

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MARKETING STRATEGIES AND PLANS

M.COM PART 1

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51. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

A.   product, positioning, place, and price

B.   product, production, price, and place

C.   promotion, place, positioning, and price

D.   place, promotion, production, and positioning

E.   product, price, promotion, and place

ANS:  E

 

52. David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”

A.   the advertising boys

B.   uninformed managers

C.   novices

D.   the CEO

E.   the marketing department

ANS: E

 

53. The traditional view of marketing is that the firm makes something and then ________ it.

markets

A.   sells

B.   distributes

C.   prices

D.   services

ANS: A

 

54.  __________ is the single factor that best indicates social class.

A.   Time

B.   Money

C.   Occupation

D.   Fashion

ANS:  C

 

55.   Marketing strategies are often designed to influence _______________ and lead to profitable exchanges.

A.   Consumer decision making

B.   Sales strategies

C.   Advertising strategies

D.   Export strategies

ANS: A

 

 

56.   __________ refers to the information a consumer has stored in their memory about a product or service.

A.   Cognitive dissonance

B.   Product knowledge

C.   Product research

D.   Marketing research

ANS:  B

 

57. When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important.

A.   Order processing

B.   Order booking

C.   Ready availability

D.   Information about warranty

ANS:  B

 

58.   ___________________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.

A.   Limited decision making

B.   Need recognition

C.   Routine decision making 

D.   Post purchase evaluation

ANS: A

 

59. Experimental sources of information for consumers refer to ____________.

A.   Advertising, marketing, selling, and profit making 

B.   Handling, examining, and trying the product while shopping

C.   Buying after a demonstration

D.   Buying the product directly from a manufacturer

ANS: B

 

60. Which of the following is NOT one of the four philosophies of marketing?

A.   production orientation

B.   societal marketing orientation

C.   sales orientation

D.   promotion orientation

ANS:  D

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61. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

A.   Sales Orientation 

B.   Societal Marketing Orientation

C.   Marketing Orientation 

D.   Production Orientation

ANS:  D

 

62. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large. 

A.   Making, Arranging, Maintaining and Selling

B.   Creating, Communicating, Delivering, and Exchanging

C.   Creating, Advertising, Selling, and Transferring

D.   Performing, Displaying, Offering, and Exchanging

ANS: B

 

63. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?

A.   Product oriented

B.   Market oriented 

C.   Sales oriented

D.   Production oriented

ANS: B

 

64. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

 Sought goods

 Unique goods

 Unsought goods 

Preferred goods

ANS: C

 

65. Which product is MOST likely to be purchased through routine decision making?

A.   Television set

B.   Soft drink 

C.   Shirt

D.   Car

ANS:  B

 

66. Luxury products, such as Rolex watches, are also known as:

A.   Shopping product 

B.   Convenience product

C.   Emergency product

D.   Specialty product

ANS:  A

 

67. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

A.   Total company effort

B.   Profit

C.   Productivity

D.   Customer satisfaction

ANS:  A

 

 

68. A market orientation recognizes that:

A.   price is the most important variable for customers.

B.   market intelligence relating to current and future customer needs is important.

C.   selling and marketing are essentially the same thing.

D.   sales depend predominantly on an aggressive sales force.

ANS: B

 

69. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

A.   customer satisfaction

B.   planning excellence

C.   a quality rift

D.   a value line

ANS: A

 

70. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

A.   Pricing

B.   Distribution

C.   Product development

D.   Promotion

ANS: D

 

 

71. Which of the following is not an element of the marketing mix?

A.   Distribution.

B.   Product.

C.   Target market.

D.   Pricing.

ANS:  C

 

72. In relationship marketing firms focus on __________ relationships with __________.

A.   short-term; customers and suppliers

B.   long-term; customers and suppliers

C.   short-term; customers

D.   long-term; customers

ANS: B

 

73.A further 3Ps are incorporated into the marketing mix:

A.   physical evidence, process and price.

B.   process people and promotion.

C.   physical evidence, people and production.

D.   physical evidence, process and people.

ANS: D

 

74. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

A.   production

B.   sales

C.   marketing

D.   societal marketing

ANS: D

 

75. The basic role of promotion is _____.

A.   Information

B.   Manipulation

C.   Communication

D.   Interpretation

 ANS: C

 

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