Marketing management mcq pdf t.y.b.com

T.Y.B.COM

MARKETING MANAGEMENT

ALL SUBJECT MCQ IN ONE LINK

Click Here👈

Part 1 Link Click Here

https://www.surajpateleducation.com/2021/05/tybcom-marketing-management-mcq-pdf.html

1.Which of the following is NOT included in product decisions?
A.   Styling
B.   Brand name
C.   Warehousing
D.   Packaging
ANS: C
 
2. If actual performance of the product exceeds the expected performance of the product, Then customer is ___________________
A.   Satisfied
B.   Dissatisfied
C.   Delighted
D.   Neutral
ANS: C
 
3. Who pioneered sachet strategy in shampoos?
A.   Clinic plus
B.   Chik
C.   Sunsilk
D.   Dove
ANS: B
 
4. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
A.   Label
B.   Co-brand
C.   Brand
D.   Product
ANS: C
 
5. The _____ identifies the product or brand.
A.   Container
B.   Label
C.   Advertisement
D.   Warranty
ANS: B
 
6. There are ____ stages in product life cycle.
A.   One
B.   Two
C.   Three
D.   Five
ANS: D
 
7. FMCG stands for____
A.   Functional mid priced consumer goods
B.   Fast moving consumer goods
C.   Financial moving consumer goods
D.   Fast mid priced consumer goods
ANS: B
 
8. ______ ensures protection against leakage.
A.   Grading
B.   Standardizing
C.   Packaging
D.   labelling
ANS: C
 
9. _______ is a bundle of utilities.
A.   Product
B.   Price
C.   Promotion
D.   Physical distribution
ANS: A
 
10.Price is the only element in the marketing mix that produces:
A.   Fixed cost
B.   Expense
C.   Variable cost
D.   Revenue
ANS: D
 
11. The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.
A.   Price Decisions
B.   Place Decisions
C.   Product Decisions
D.   Promotion Decisions
ANS: A
 
 12. Rs. 199.99 is an example for _______ pricing.
A.   Skimming
B.   Penetration
C.   Odd
D.   Even
ANS: C
 
13.________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
A.   Skimming
B.   Penetration
C.   Psychological
D.   Cost based
ANS: B
 
14. Markup pricing is also called as __________.
A.   Cost pricing
B.   Marginal priced
C.   Cost plus pricing
D.   Cost based pricing
ANS: C
 
15. Customary pricing is adopted for ________.
A.   Confectionary
B.   Railways
C.   Shoes
D.   All the above
ANS: A
 
16. Which of the following is NOT considered a type of reseller?
A.   Wholesaler
B.   Retailer
C.   Manufacturer
D.   Distributor
ANS: C
 
17. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
A.   Product
B.   Price
C.   Place
D.   Promotion
ANS: C
 
18.Flipkart, Amazon are examples of _______.
A.   Departmental stores
B.   Chain stores
C.   Co-operative stores
D.   Online stores
ANS: D
 
19. Which of the following takes place at retailer’s end?
A.   Promotion
B.   Placing
C.   Pricing
D.   Exchange
ANS: D
 
20. Manufacturer Consumer is an example for______ level channel.
A.   Zero
B.   One
C.   Two
D.   Three
ANS: A
 
21.Manufacturer ⮞Wholesaler ⮞ Retailer ⮞ Consumer is an example for______ level channel.
A.   Zero
B.   One
C.   Two
D.   Three
ANS: C
 
22. Manufacturer  Retailer Consumer is an example for______ level channel.
A.   Zero
B.   One
C.   Two
D.   Three
ANS: B
 
23. Manufacturer ⮞Wholesaler ⮞ Agent 
A.   Zero
B.   One
C.   Two
D.   Three
ANS: C
 
22. Manufacturer  Retailer Consumer is an example for______ level channel.
A.   Zero
B.   One
C.   Two
D.   Three
ANS: B
 
23. Manufacturer ⮞Wholesaler ⮞ Agent ⮞ Retailer ⮞Consumer is an example for______ level channel.
A.   Zero
B.   One
C.   Two
D.   Three
ANS: D
 
24. ______ sells to the ultimate consumer.
A.   Wholesaler
B.   Agent
C.   Retailer
D.   None of the above
ANS: A
 
25. Mail order system is an example for _____ level channel.
A.   Zero
B.   One
C.   Two
D.   Three

ANS: A

If You Need Most Importance MCQ PDF MARKETING MANAGEMENT Question Bank Than Pay Rs 100 Only 

Contact 8652719712 / 8779537141 

Telegram Group

Mumbai Univeersity :- https://t.me/mumbaiuniversityidol

Suraj Patel Education :- https://t.me/surajpateleducation

F.Y.J.C EXAM :- https://t.me/FYJCexam

S.Y.J.C EXAM :- https://t.me/SYJCexam

F.Y EXAM :- https://t.me/fyexam

S.Y EXAM :- https://t.me/syexam

T.Y EXAM :- https://t.me/tyexam

M.Com Part 1 EXAM :- https://t.me/McomPart1Exam

M.Com Part 2 EXAM :- https://t.me/McomPart2Exam

M.A EXAM :- https://t.me/mastudentsexam 

YouTube Channel 

https://www.youtube.com/channel/UCv8JIY58xfWHUIXVu9wxNHw

Financial Accounting

1.   https://www.surajpateleducation.com/2021/03/tybcom-financial-accounting-mcq-with.html
2.   https://www.surajpateleducation.com/2021/05/financial-account-tybaf-mcq-bank.html
3.   https://www.surajpateleducation.com/2021/05/financial-account-fybms-mcq-pdf.html
4.   https://www.surajpateleducation.com/2020/09/ty-bcom-sem-v-financial-accounting-mcq.html
 
 
 
Marketing Research

https://www.surajpateleducation.com/2021/01/marketing-research-tybcom-mcq-pdf.html
 
 

Human resource management

1)   https://www.surajpateleducation.com/2020/10/tybcom-sem-vi-sub-mhrm-question-bank.html
2)   https://www.surajpateleducation.com/2020/12/human-resource-management-tybcom-mcq.html
 
 

Cost Accounting

1.   https://www.surajpateleducation.com/2020/12/cost-accounting-tybcom-mcq-pdf.html
2.   https://www.surajpateleducation.com/2021/04/tybcom-cost-accounting-question-with.html
3.   https://www.mumbaiuniversityidol.com/2021/05/marginal-cost-accounting-lecture-tybcom.html
4.   https://www.mumbaiuniversityidol.com/2021/04/mumbai-university-tyb-com-cost.html
5.   https://www.mumbaiuniversityidol.com/2021/04/cost-accounting-tybcom-mcq-pdf-mumbai.html
 
 
 
Business Economics

1)   https://www.surajpateleducation.com/2020/09/business-economics-question-bank-for.html
2)   https://www.surajpateleducation.com/2020/12/business-economics-tybcom-mcq-pdf.html
 
 

Export Marketing

https://www.mumbaiuniversityidol.com/2021/05/tybcom-export-marketing-mcq-pdf.html
 
 
 
Operation research

https://www.surajpateleducation.com/2021/05/tybms-operations-research-mcq-pdf.html
 

commerce

https://www.surajpateleducation.com/2020/12/commerce-questions-and-answers-mcq-pdf.html
 
 
 
Computer Programming ( IT )

1)   https://www.surajpateleducation.com/2021/05/computer-programming-it-mcq-tybcom.html
2)   https://www.surajpateleducation.com/2021/05/computer-programming-it-mcq-tybcom.html

 
Direct Tax

https://www.surajpateleducation.com/2020/09/direct-tax-sem-v-atkt-question-bank-2020.html

 
AUDITING

HTTPS://WWW.SURAJPATELEDUCATION.COM/2020/10/AUDITING-QUESTION-BANK-2020.HTML
 
 
Indirect Tax

1)   https://www.surajpateleducation.com/2020/09/indirect-tax-tybcom-and-mcom.html
2)   https://www.surajpateleducation.com/2020/10/indirect-tax-free-mock-test-mcom-tybcom.html
3)   https://www.surajpateleducation.com/2020/10/goods-and-services-indirect-tax.html
4)   https://www.surajpateleducation.com/2020/10/mcom-tybcom-indirect-tax-20-most.html
 
 
 

IDOl Link : https://idoloa.digitaluniversity.ac/