M.COM PART 2 RETAIL MANAGEMENT MCQ | M.com Part 2 MCQ

bysuraj patel education -June 02, 2021

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M.com Part 2 All Subject MCQ Link In One Link

M.COM PART 2 RETAIL MANAGEMENT Online MCQ 2021

1. Retail is the end or final stage of any ________ activity.
a) Financial
b) Economic
c) Commercial
d) Marketing
ANS: B

2. The word retail come from the old French word ___________.
a) Retaillier
b) Retailliar
c) Re-seller
d) Retrailer
ANS: A

3. Retaillier means to cut off or ___________.
a) Sell in small quantities
b) Sell single units
c) Break the bulk
d) Break the package
ANS: C

4. The _______ may be defined as a dealer or trader who sells in small quantities.
a) Seller
b) Sales representative
c) Customer service executive
d) Retailer
ANS: D

5. Marketers see the process of retailing as a necessary part of their overall ________strategy.
a) Distribution
b) Sales
c) Marketing
d) Logistics
ANS: A

6. Retailing is that ________ addition activity which adds services along with the sale of goods/commodities.
a) Feature
b) Service
c) Value
d) Sales
ANS: C

7. According to ___________ “Retailing includes all the activities involved in selling goods or services to the consumer for personal, non-business use”.
a) Edwin Flippo
b) Philip Kotler
c) McCarthy
d) John Williamsons
ANS: B

8. Any organisation selling to the _________ is doing retailing.
a) Wholesalers
b) Merchants
c) Clients
d) Final consumers
ANS: D

9. Retailing is considered as the ______ step in the distribution of merchandise, for consumption for the end consumers.
a) First
b) Final
c) Second
d) Intervening
ANS: B

10. __________ means the goods presented and sold in retail outlets.
a) Product Variety
b) Product Line
c) Product Range
d) Merchandise
ANS: D

11. Generally, people think of retailing only as the sale of products in store, but retailing involves sale of __________.
a) Services
b) Accessories
c) Complimentary Goods
d) Supplementary Goods
ANS: A

12. ___________ is one of the largest sectors in the global economy.
a) Retailing
b) Information Technology
c) Automobile
d) Pharma
ANS: A

13. ___________ department is responsible for the procurement of the merchandise to be sold in the stores by sourcing it from vendors or manufacturers.
a) Retailing
b) Merchandising
c) Supply Chain
d) Procurement
ANS: B

14. _________ should possess the ability to lead and motivate employees as well as take care of all the disciplines necessary to run a successful retail business.
a) Sales Manager
b) Retail Manager
c) Store Manager
d) Human Resource Manager
ANS: C

15. Retail is __________ business and calls for long working hours at both the front and back end.
a) Sales-focused
b) Marketing-focused
c) Customer-focused
d) People Focused
ANS: D

16. ________ are considered as a part of store operations.
a) Sales
b) Marketing
c) Administration
d) Human Resource
ANS: A

17. ____________ is associated with creating the overall look of the store.
a) Store Layout
b) Visual Merchandising
c) Store Designing
d) Store Spacing
ANS: B

18. ________ means making the product available to the customer in the form that they demand and is acceptable to them.
a) Form Utility
b) Time Utility
c) Place Utility
d) Ownership/Possession Utility
ANS: A

19. _______ ensures that the product is available when the consumer wants it.
a) Form Utility
b) Time Utility
c) Place Utility
d) Ownership/Possession Utility
ANS: B

20. ______ make the products available to the customers conveniently, near their home or work.
a) Form Utility
b) Time Utility
c) Place Utility
d) Ownership/Possession Utility
ANS: C

21. _________ is created when the consumers purchase a product and have the freedom to use the product as it was intended or finding a new use for the product.
a) Form Utility
b) Time Utility
c) Place Utility
d) Ownership/Possession Utility
ANS: D

22. _______ retailing is a tangible retailing channel.
a) Store-based
b) Non-store based
c) Service
d) Kiosks
ANS: A

23. Leased departments are also known as __________.
a) Rented shops
b) Shop in shops
c) Leased shops
d) Shops in departments
ANS: B

24. Super Markets have a selling area of __________.
a) 400 sq.m – 2,500 sq.m.
b) 1,00,000 – 3,00,000 square feet
c) 6,000 – 8,000 square feet
d) 10,000 – 12,000 square feet
ANS: A

25. Hyper Markets have a selling area of _______.
a) 400 sq.m – 2,500 sq.m.
b) 1,00,000 – 3,00,000 square feet
c) 6,000 – 8,000 square feet
d) 10,000 – 12,000 square feet
ANS: B