International Marketing mcq with answers pdf

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1.    Which of the following promotion at budget method wrongly views sales as the cause of promotion rather than as the result?
(a)  Affordable methods
(b)  Percentage of sales method
(c)  Competitive part method.
(d)  Objective and task method
Ans. (b) Percentage of sales metho
 
2.    Which of the following is more affective tool for promotion process?
(a)  Advertisement
(b)  Personal Sale
(c)  Publicity
(d)  Sales promotion
Ans. Advertisement
 
3.    D.E.P.B. stand for
(a)  Duty Exempt Port Boundary
(b)  Duty Entitlement Pass Book
(c)  Method of Export Payment
(d)  Deposit Export Pay Bill Scheme
Ans.(b) Duty Entitlement Pass Book
 
4.    As per the terminology of international Air Transport Association (IATA), air Transport Association (IATA), airway bill is issued in how many set?
(a)  14 sets
(b)  12 sets
(c)  13 sets
(d)  11 sets
Ans. 12 sets
 
5.    The short-term motivation schemes prepared for purchase promotion are known as-
(a)  Personal sale
(b)  Sales promotion
(c)  Advertisement
(d)  Packaging
Ans. Sales promotion
 
6.    According to text, the most dramatic of the environments the effect marketing and appears to be now shaping our world is the environment.
(a)  Natural
(b)  Demographic
(c)  Economic
(d)  Technological
Ans. (d) Technological
 
7.    Programme Evaluation and Review Technique (PERT) is used in –
(a)  Advertisement
(b)  Selling
(c)  Evaluating the working programme
(d)  Exchange
Ans. Evaluating the working programme
 
8.    For practival purposes, the difference between the concept of international marketing and the concept of multinational marketing is
(a)  Significant
(b)  Insignificant
(c)  Meaningful
(d)  Adequate
Ans. (b) Insignificant
 
9.    ‘International marketing is global process of planning and executing conception, pricing, promotion’ The definition fails to recognize
(a)  Non-Profit marketing
(b)  Business-To –business marketing
(c)  Consumer marketing
(d)  Integration of the 4 Ps
Ans. (b) Business-to-business marketing
 
10. These things are not known by import in india-
(a)  Rice
(b)  Fertilizers
(c)  Chemical
(d)  Raw Rubbers
Ans. (a) Rice
 
11. Determining that which product should be introduced in which country what modification should be made in it, is called-
(a)  International Product Planning
(b)  World Product Planing
(c)  (a) and (b) both
(d)  and (b) both nonew
Ans. (b) World Product Planning
 
12. To ensure that sub-standard goods are not exported from india which may bring bad name to country, compulsory pre-shipment inspection is carried out of about how many items?
(a)  1057
(b)  1058
(c)  1059
(d)  1060
Ans. (a) 1057
 
13. Which type of exporter will choose direct distribution channel?
(a)  Large exporter
(b)  Small exporter
(c)  Medium exporter
(d)  None of these
Ans. (a) Large exporter
 
14. Which of the fo`56\ing is not true one of the five stages of the buyes decision process?
(a)  Need recognition
(b)  Brand identification
(c)  Information search
(d)  Purchase decision
Ans. (b) Brand indentification
 
15. Included in group of the factors affecting the international marketing are-
(a)  Social factors
(b)  Economic factors
(c)  Political factors
(d)  All of these
Ans. (d) All of these
 
16. Which of the liability is to prepare product source planning?
(a)  Marketing department
(b)  General Manager of the company
(c)  Policy Markers of the company
(d)  None of these
Ans. (c) Policy Markers of the company
 
17. Green marketing relates to-
(a)  Agricultural marketing
(b)  Environmental Protection
(c)  Zoological product distribution
(d)  All of these
Ans. (b) Environmental protection
 
18. Internal marketing means-
(a)  Marketing out side the country
(b)  Marketing inside the company
(c)  Marketing with family members
(d)  Marketing inside the country
Ans. (d) Marketing inside the country
 
19. ………..are products bought by individuals and ogranisation for further processing or for use in conducting a business.
(a)  Consumer products
(b)  Services
(c)  Industrial products
(d)  Specially products
Ans. (c) Industrial products
 
20. By which elements international marketing environment has been created?
(a)  Mini environmental factors
(b)  High environmental factors
(c)  Both (a) and (b)
(d)  None of these
Ans. (c) Both (a) and (b)
 
21. Treasury bills are issued by Reserve Bank, the maximum maturity method of these bills is-
(a)  Zero to six months
(b)  Six months to one year
(c)  One to two year
Ans. (b) Six months to one year
 
22. The sender of the goods submits it to the shipping company which issues in exchanges of for mate’s receipt?
(a)  Way Bill
(b)  Latter of credit
(c)  Bills of landing
(d)  Combined transport document
Ans. (c) Bills of landing
 
23. Which of the following is the first stage for market segmentation?
(a)  Analysis
(b)  Future generation
(c)  Investigation and Research
(d)  None of these
Ans. (c ) Investigation and Research
 
24. The business organization established on the basis of characteristics of the foreign customers is known as-
(a)  Work oriented organization
(b)  Product oriented organization
(c)  International Marketing Customer Qrganisation
(d)  All the above
Ans. (c ) International Marketing Customer Organisation
 
25. Which one of the following is not and alternative Market Strategies toward Market segment?
(a)  Undifferentiated Marketing Strategy
(b)  Differentiate Marketing Strategy
(c)  Concentrate Marketing
(d)  International Marketing Strategy

Ans. (d) International Marketing Strategy

 

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