T.Y.B.COM MARKETING MANAGEMENT MCQ PDF | Mumbai University IDOl MCQ

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1. Marketing is a process which aims at _______.
A.   Selling products
B.   Maximizing profits
C.   Satisfying customers
D.   Producing
ANS: C
 
2. “Many people want a BMW but only a few are able to buy”, is an example
A.   Need
B.   Want
C.   Demand
D.   status
ANS: C
 
3. _____ is the father of modern marketing.
A.   Peter Drucker
B.   Philip Kotler
C.   Adam Smith
D.   Henry Fayol
ANS: B
 
4. Marketing is ______
A.   Art
B.   Science
C.   Both
D.   Neither
ANS: C
 
5. The buying process starts when the buyer recognizes a _________.
A.   Product
B.   an advertisement for the product
C.   a salesperson from a previous visit
D.   problem or need
ANS: D
 
6. ______ refers to collecting goods of the same type from various sources of supply.
A.   Buying
B.   Selling
C.   Assembling
D.   Financing
ANS: C
 
7. Which function helps in place utility ?
A.   Transportation
B.   Financing
C.   Risk bearing
D.   Selling
ANS: A
 
8. Which function gives “time utility”?
A.   Transportation
B.   Financing
C.   Risk bearing
D.   Warehousing
ANS: D
 
9. The standardised grade name for agricultural product is _________.
A.   Agmark
B.   ISI
C.   Aavin
D.   BIS
ANS: B
 
10. Aggressive selling is a characteristic of which of the following concept of marketing?
A.   Select correct option:
B.   Production concept
C.   Marketing concept
D.   Selling concept
E.   Product concept
ANS: D
 
11. Adding new features to a product is advocated by which of the approaches?
A.   Product Approach
B.   Production Approach
C.   Marketing Approach
D.   Selling Approach
ANS: A
 
12. One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
A.   To make products easily visible and available
B.   To promote sales of products
C.   To differentiate their products from those of competitors
D.   To do marketing surveys
ANS: C
 
13. Which one of the following BEST describes the human need?
A.   Food
B.   French-fries
C.   Burger
D.   Pizza
ANS: A
 
14. ______ provides fast and accurate marketing information.
A.   Marketing Information System
B.   Management Information System
C.   Maintenance Information System
D.   All of the above
ANS: A
 
15. _____ includes the complete analysis of the market.
A.   Marketing Research
B.   Management Research
C.   Maintenance Research
D.   All of the above
ANS: A
 
16. ______ is a function of physical supply.
A.   Transportation
B.   Financing
C.   Risk bearing
D.   Selling
ANS: A
 
17. _______ is a means to reduce risk.
A.   Insurance
B.   Financing
C.   Risk bearing
D.   Selling
ANS: A
 
18. The word “market” is derived from the latin word ______.
A.   Marketing
B.   Marcatus
C.   Marque
D.   Markatus
ANS: B
 
19. Stock exchange of Mumbai is an example for_______.
A.   Perfect market
B.   Manufacture market
C.   Imperfect market
D.   Regulated market
ANS: D
 
20. ________is a connecting link between the consumer and the producer.
A.   Marketing
B.   Selling
C.   Consumption
D.   Buying
ANS: A
 
21. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
A.   Idea.
B.   Demand.
C.   Product.
D.   Service.
ANS: C
 
22. The most basic level of a product is called the:
A.   Core product.
B.   Central product.
C.   Fundamental product.
D.   Augmented product
ANS: A
 
23.A(n) _____ product exceeds customer expectations.
A.   Strategic
B.   Superior
C.   Augmented
D.   Anticipated
ANS: C
 
24. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
A.   Specialty
B.   Convenience
C.   Unsought
D.   Augmented
ANS: B
 
25. Bread and milk are which kind of products?
A.   Specialty Products
B.   Convenience products
C.   Shopping products
D.   Unsought products
ANS: B

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Financial Accounting

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Marketing Research

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Human resource management

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Cost Accounting

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Business Economics

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Export Marketing

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Operation research

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commerce

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Computer Programming ( IT )

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Direct Tax

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AUDITING

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Indirect Tax

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