Commerce questions and answers MCQ pdf Download

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Commerce questions and answers mcq pdf Download

 

1.    ________Strategy refers to introduction of new products in the markets.

a.    Product Development

b.    market development

c.    market penetration

d.    product penetration

ANS: A

 

2.    _______is the incremental value of a brand over & above its physical asset.

a.    Brand equity

b.    Brand Image

c.    Brand loyalty

d.    Brand Name

ANS: A

 

3.    ________research enables the marketer to identify the preferences of customer.

a.    Consumer

b.    employees

c.    dealer

d.    marketer

ANS: A

 

4.    ________marketing differentiates a firm from its competitors.

a.    Strategic

b.    Relationship

c.    Harmony

d.    Integrated

ANS: A

 

5.    Observation is an important method of data ________

a.    collection

b.    analysis

c.    interpretation

d.    recruiting

ANS: A

 

6.    __________refers to subdividing a larger market into smaller markets.

a.    marketing research

b.    marketing intelligence

c.    Market segmentation

d.    Niche marketing

ANS: C

 

7.    _________data is the first hand information collected for research.

a.    Primary

b.    Secondary

c.    outdated

d.    routine

ANS: A

 

8.    _______data refers to data which is readily available

a.    secondary

b.    primary

c.    outdated

d.    routine

ANS: A

 

9.    ________refers to set of product which are offered for sale by a firm.

a.    selling mix

b.    buying mix

c.    Product mix

d.    promotion mix

ANS: C

 

10. Marketing decision support system is an important component of _______

a.    Training

b.    MIS

c.    MR

d.    Brand research 

ANS: B

 

11. At introductory stage of product life cycle advertising is undertaken to_______

a.    Create awareness

b.    sell product

c.    buy product

d.    remind the customer

ANS: A

 

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12. ________gives a distinctive identity to the brand.

a.    brand association

b.    brand positioning

c.    brand extension

d.    Brand loyalty

ANS: B

 

13. In________ pricing strategy large firms charge low prices to kill competition in the market.

a.    Skimming

b.    penetration

c.    predatory

d.    similar

ANS: C

 

14. At the decline stage of product life cycle a business firm may resort to_______

a.    price cut

b.    aggressive advertising

c.    creating awareness

d.    burnout

ANS: A

 

15. The main objective of advertising is to create _______.

a.    awareness

b.    increase sale

c.    bad reputation

d.    increase profit

ANS: A

 

16. _______involves preparing & placing attractive displays of a new product.

a.    Merchandise

b.    Salesmanship

c.    Sales Promotion

d.    Training

ANS: A

 

17. ________is a form of consumer oriented promotion technique.

a.    Exchange offer

b.    trade journal

c.    dealer cuts

d.    trade commission

ANS: A

 

18. _______helps in protecting the goods from damage during transportation.

a.    Product

b.    price

c.    packaging

d.    promotion

ANS: C

 

19. _______is an unpaid form of promotion mix.

a.    Publicity

b.    advertising

c.    salesmanship

d.    training

ANS: A

 

20. The word ethics is derived from the Greek word  _______

a.    Ethe

b.    ethos

c.    ethis

d.    eitis

ANS: B

 

21. Ethics is a brand of________    

a.    philosophy

b.    psychology

c.    sociology

d.    history

ANS: A

 

22. Harmful products like cigarettes are promoted through ________ ads.

a.    Surrogate

b.    advocacy

c.    social

d.    philosophical

ANS: A

 

23. _______pricing helps to wipe out competition from the market.

a.    Predatory

b.    penetration

c.    skimming

d.    similar

ANS: A

 

24. ________Organization assist the consumers in legal matters.

a.    Consumer

b.    employer

c.    social

d.    political

ANS: A

 

25. According to_______ concept consumers will prefer products that offer best quality performance or innovative features.

a.    Product

b.    production

c.    societal

d.    holistic

ANS: A


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