Marketing Research T.Y.B.com MCQ PDF

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MARKETING RESEARCH

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Marketing Research T.Y.B.com MCQ PDF

1)    Product Research is a study of all these aspects involved in___________. and marketing of a product.

a)    making

b)    distributing

c)    designing

d)    pricing

ANS: A

 

 

2)    Product research is an _______ branch of marketing research.

a)    scope

b)    applied

c)    pure

d)    analytical

ANS: B

 

 

3)    Product research is conducted with the help of ____________

a)    primary data

b)    secondary data

c)    primary and secondary data

d)    no data

ANS: C

 

 

4)    The set of products or the total range of products offered by a firm for sale is called as _____________

a)    product line

b)    product group

c)    product mix

d)    production

ANS: C

 

 

5)    __________ is a marketing strategy of placing a product psychologically in the minds of consumers

a)    product positioning

b)    product placement

c)    product imaging

d)    product reputation

ANS: A

 

 

6)    _________ may be described as the consumer's perception of the product.

a)    brand loyalty

b)    brand image

c)    brand awareness

d)    brand equity

ANS: B

 

 

7)    . Brand research is an important area of ___________

a)    product research

b)    brand survey

c)    branding

d)    brand image

ANS: A

 

 

8)    A distinct brand image commands ___________ price

a)    Higher

b)    market

c)    lower

d)    high average

ANS: A

 

 

9)    _______________ means use of environmentally responsible packing materials

a)    Traditional packaging

b)    Green packaging

c)    Simple packing

d)    Labelling

ANS: B

 

 

10) _______________ is the area of product research.

a)    Product life cycle

b)    Sales Research

c)    Advertising

d)    Quality Circle

ANS: A

 

 

11) When certain emotional or personal qualities are associated with a particular brand, it is called as _____________

a)    Brand equity

b)    Brand Personality

c)    Brand Image

d)    Brand Experience

ANS: B

 

 

12) ______________ is the intention of the buyers to make a repeated purchase of a product.

a)    Brand Association

b)    Brand Loyalty

c)    Brand Culture

d)    Brand Equity

ANS: B

 

 

13) Test marketing _______________ the risk of large scale marketing.

a)    increases

b)    stabilises

c)    reduces

d)    enhances

ANS: C

 

 

14) _____________ is an external factor affecting pricing.

a)    Competition

b)    Corporate Image

c)    Costs

d)    Organization Structure

ANS: A

 

 

15) The Process of New Product Development starts with _______________

a)    Test Marketing

b)    Idea Screening

c)    Idea Generation

d)    Concept Testing

ANS: C

 

 

16) Crowdsourcing is a method of generating___________ for new product development.

a)    Ideas

b)    Sales

c)    profits

d)    business

ANS: A

 

 

17) The pronounceable part of the ______________ is called brand name.

a)    Trademark

b)    Brand

c)    Product

d)    image

ANS: C

 

 

18) Any deliberate alteration for the physical attributes of a product or its packing is called ________________

a)    Product Modification

b)    Product Testing

c)    Product Image

d)    Product Extension

ANS: A


 

19) Brand _____________________ means reputation of the brand in the market.

a)    Image

b)    Culture

c)    Essence

d)    Personality

ANS: A

 

 

20) _______________method's objective is to charge high price for higher profits.

a)    Make up pricing

b)    Skimming the cream pricing

c)    penetration Pricing

d)    Cost Plus Pricing

ANS: B

 

 

21) Selling products and services on a ___________________ basis before a full product launch is an example of test marketing.

a)    Limited

b)    Unlimited

c)    free

d)    Coupon

ANS: A

 

 

22) The specific purpose of _____________ technique is to measure whether consumers can truly tell the difference between two products.

a)    Triangle Testing

b)    Repeated pairs Testing

c)    Monadic Testing

d)    Sequential monadic

ANS: A

 

 

23) ____________ refers to collection and analysis of information related to distribution of products.

a)    Physical Distribution Research

b)    Motivation Research

c)    Trade Mark Research

d)    Brand Research

ANS: A

 

 

24) In ___________distribution channel, goods are supplied from producer to customers directly.

a)    Indirect Marketing

b)    Three Level

c)    Four Level

d)    Direct Marketing

ANS: D

 

 

25) ___________is management of network of activities involving procurement of raw materials, manufacturing and distribution of finished goods.

a)    Pricing Research

b)    Supply Chain Management

c)    Consumer Research

d)    Motivation Research

ANS: B

 

 

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