S.Y.B.COM ( SEM 4)
ADVERTISING
Part 2 Link Click Here
https://www.surajpateleducation.com/2021/07/sybcom-advertising-sem-4-mcq-questions.html
Hello Friends...
Foundation Course S.Y.Bcom MCQ
https://www.surajpateleducation.com/2020/12/foundation-course-sybcom-mcq.html
Business Economics S.Y.B.Com Students MCQ
https://www.surajpateleducation.com/2020/10/business-economics-sybcom-students-mcq.html
Company Law MCQ PDF
https://www.surajpateleducation.com/2020/12/company-law-mcq-pdf.html
COMMERCE S.Y.B.COM MCQ PDF
https://www.surajpateleducation.com/2020/12/commerce-sybcom-mcq-pdf.html
Management Accounts S.Y.B.COM IMPORTANCES MCQ PDF
https://www.surajpateleducation.com/2020/12/Management-Accounts%20-S.Y.B.COM-IMPORTANCES-MCQ-PDF.html
1.
--------- ads have audio visual impact.
a) Newspaper
b) Radio
c)
Television
d) Magazine
ANS: C
2.
-------- ads have audio impact.
a) Newspaper
b) Radio
c)
Television
d) Outdoor
ANS: B
3.
------- advertising has short life.
a) Radio
b) Outdoor
c) Magazine
d) Newspaper
ANS: A
4.
Product demonstrations can be effectively shown in ----- -- advertising.
a)
Television
b) Magazine
c) Radio
d) Outdoor
ANS: A
5.
--------- advertising provides reference value.
a)
Television
b) Newspaper
c) Radio
d) Outdoor
ANS: B
6.
-------- advertising is best suited for local retailers.
a) Newspaper
b) Outdoor
c) Magazine
d)
Television
ANS: B
7. Window
display is a form of -------- advertising.
a) Radio
b) Newspaper
c) Online
d) Point –of
–purchase
ANS: D
8. Pop-up
windows are a form of ------- advertising.
a) Internet
b) out-of
home
c)
Television
d) Radio
ANS: A
9.
Advertising through SMS and MMS is a form of -------- advertising.
a) Radio
b) Outdoor
c) Digital
d) Newspaper
ANS: C
10.
--------- advertising has a longer life.
a) TV
b) Radio
c) Magazine
d) Newspaper
ANS: C
11.
-------- can provide media support with current events.
a) Magazines
b) Trade
journals
c) Newspaper
d) Radio
ANS: B
12.
---------- provide interactive facility.
a) Hoardings
b) Internet
c) Magazines
d) TV
ANS: B
13.
---------- is the fastest growing advertising medium.
a) Internet
b) Newspaper
c) Magazine
d)
Television
ANS: A
14.
--------- is a form of new age medium.
a) Internet
b) Newspaper
c) Outdoor
d)
Magazines.
ANS: A
15.
----------- certifies and audits the circulation of major publications.
a) ABC
b) INS
c) DD
d) ASCI
ANS: A
16.
------------ are periodic publications.
a)
Newspapers
b) Posters
c) Magazines
d) Banners
ANS: C
17. Govt.
of India started operating of radio broadcasting in ----------.
a) 1930
b) 1940
c) 1955
d) 1925
ANS: A
18. The
first TV commercial was transmitted in India on ------------.
a) 1st
January 1967
b) 1ST
January 1976
c) 1st
January 1985
d) 1ST
January 1996
ANS: B
19.
------------ refers to advertising at cinema theatres.
a) Radio
advertising
b) TV
advertising
c) Cinema
advertising
d) Internet
advertising
ANS: C
20.
------------ also refers to online advertising and web advertising.
a) Internet
advertising
b) Poster
advertising
c) Radio
advertising
d) Outdoor
advertising
ANS: A
21. Under
------------ media scheduling strategy, advertiser start on a lower scale and
gradually increase as the season peaks.
a)
Teaser-step-up
b) Teaser
–step-down
c) Steady
d) Pulsing
ANS: A
22.
--------- means planning the advertising expenditure.
a) DAGMAR
b) Media
planning
c) Bursting
d)
Advertising budget
ANS: D
23.
-------- method provides a logical basis for deciding ad budget.
a)
Competitors’ parity
b) Task
c)
Percentage of sales
d) Arbitrary
ANS: B
24.
-------- is a subjective method of setting ad budget.
a) Arbitrary
b) Task
c)
Competitor’s parity
d) Market
share
ANS: A
25.
--------- method is a fixed guideline method of setting ad budget.
a) Task
b) All you
can afford
c) Arbitrary
d) Competitor’s parity
ANS: D
If You Need Most Importance MCQ PDF ADVERTISING
Question Bank Than Pay Rs 100 Only
8652719712 = Google Pay , Phone Pay , Paytm
Contact 8652719712 / 8779537141
Telegram Group
Mumbai Univeersity :- https://t.me/mumbaiuniversityidol
Suraj Patel Education :- https://t.me/surajpateleducation
F.Y.J.C EXAM :- https://t.me/FYJCexam
S.Y.J.C EXAM :- https://t.me/SYJCexam
F.Y EXAM :- https://t.me/fyexam
S.Y EXAM :- https://t.me/syexam
T.Y EXAM :- https://t.me/tyexam
M.Com Part 1 EXAM :- https://t.me/McomPart1Exam
M.Com Part 2 EXAM :- https://t.me/McomPart2Exam
M.A EXAM :- https://t.me/mastudentsexam
YouTube Channel
M.A EXAM :- https://t.me/mastudentsexam
YouTube Channel