S.Y.B.COM Advertising sem 4 mcq questions with answers - Suraj Patel Education

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Advertising sem 4 mcq questions with answers

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1. --------- is an example of emotional buying motive.

a) Economy

b) Safety

c) Pride

d) Curiosity

ANS: C

 

2. --------- refers to the features of product which help to the product to get sold.

a) Buying motives

b) Selling points

c) Appeals

d) Creativity

ANS: B

 

3. -------- are logic base appeals.

a) Rational appeals

b) Emotional appeals

c) Moral appeals

d) Social appeals

ANS: A

 

4. -------- appeals are related to an individual’s psychological needs for purchasing certain products.

a) Rational

b) Moral

c) Emotional

d) Social

ANS: C

 

5. --------- is a specific characteristic that makes a product stand out from its competitors.

a) Advertising appeals

b) USP

c) Buying motives

d) Visualization

ANS: B

 

6. Endorsers in ads include ----------.

a) Celebrities

b) Satisfied customers

c) CEO of companies

d) All the above

ANS: D

 

7. Buying a --------- is an example of high involvement of product.

a) Jewellery

b) Toothpaste

c) Salt

d) Sanitizer

ANS: A

 

8. --------- is an example of low involvement product.

a) Jewellery

b) Automobiles

c) Costly watches

d) Toothpaste

ANS: D

 

9. ---------- refers to a person who recommends a product in the advertisements.

a) Visualiser

b) Copy writer

c) Endorser

d) Media planner

ANS: C

 

10. ---------- is the corporate signature.

a) Tagline

b) Logo

c) Headline

d) Caption

ANS: B

 

11. --------- is a picture or a photograph used to convey advertising message.

a) Slogan

b) Caption

c) Illustration

d) Headline

ANS: C

 

12. --------- is post-testing method of evaluating advertising effectiveness.

a) Consumer jury test

b) Recall test

c) Check list method

d) Theatre type test

ANS: B

 

13. ---------- are considered synonymous with slogans.

a) Taglines

b) Headlines

c) Logo

d) Music

ANS: A

 

14. ---------- is a musical commercial.

a) Logo

b) Jingle

c) Body copy

d) Sub headline

ANS: B

 

15. Copy of an advertisement must be ----------.

a) Simple

b) hard

c) non informative

d) confusing

ANS: A


16. -------- is a title of brief explanation give to an illustration.

a) Caption

b) Logo

c) Headline

d) Copy

ANS: A

 

17. --------- summarizes advertising message.

a) Logo

b) Slogan

c) Caption

d) Layout

ANS: B

 

18. ---------- copy makes use of current events in the ads.

a) Institutional

b) Scientific

c) Topical

d) Reason why

ANS: C

 

19. --------- refers to the arrangement of various elements of advertisement.

a) Visualization

b) Illustration

c) Layout

d) Logo

ANS: C

 

20. Eye movement in an ad can be controlled by -----------.

a) Sub headline

b) Gaze movement

c) body copy

d) slow motion

ANS: B

 

21. --------- is a type of broadcast ad.

a) Radio ad

b) News paper ad

c) Internet ad

d) Magazine ad

ANS: A

 

22. Jingle is associated with ---------- ads.

a) Radio

b) News paper

c) Magazine

d) Outdoor

ANS: A

 

23. Story board is useful in --------- advertising.

a) News paper

b) Magazine

c) Television

d) Radio

ANS: C

 

24. -------- is an example of pre-testing technique of advertising effectiveness.

a) Theatre type test

b) Recall test

c) Recognition test

d) Attitude and opinion test

ANS: A

 

25. Advertising copy refers to the ---------- element in the ad.

a) Promotional

b) Textual

c) productive

d) materialistic

ANS: B


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