E-commerce M.com Semester 2 important questions and answers pdf

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   M.com Part 1 (Semester 2)

E-COMMERCE

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E-commerce M.com Semester 2 important questions and answers pdf

Q.14 Explain the related new technologies which can be used in ecommerce.

ANS: Most people are now familiar with the term e-commerce because of the emerging online retail stores like eBay, Flipkart, Amazon, and many more. E-commerce stands for electronic commerce which involves the commercial transaction across the internet. A vendor can sell his or her product by displaying the pictures and the consumers can buy through online payment. This is the basic definition but with time the technology needs to evolve so as to maintain the consumer’s interest as well as to exist in the competitive world. Following are the latest ecommerce technologies that will be used in future and some of them has started as well currently only at limited geographical location.

1. Storefront Digitizing: -

Now to maintain people’s interest something very innovative could be adopted. In order to make an impact even more to customers, firms like eBay, Walmart, Delta Airlines, have all started the Storefront Digitizing. They use the memory mirror technology. It is nothing but a virtual mirror where a customer sees him/herself and visualize how they would look by a particular outfit. They don’t have to literally wear it. The mirror is able to store their information, their likes and dislikes, and accordingly can interact with them later if a particular item arrives, say of particular size and colour. This technology is going to offer reduction in return to a greater extent.

2. Chatbot: -

While Chatbots were in existence since 1966 but the technology has evolved to much smarter and better In terms of processing speeds and giving response to contextual awareness, all credits go to machines learning and big data technology. The enables the human interaction only when extremely necessary. The bot acts more like a friend than someone who is into this business talking very formally. The navigational experience is less text-based but more conversion-based in order to find any information.

3. Beacon Technology: -

This technology is a kind of application which enables different devices connect with each other via Bluetooth Low Energy-that acts some as the classic Bluetooth but extends do not more than 50 meters, and doesn’t need high battery power either. What the Beacon technology do is sending the current deals and offers, or anything related to product’s promotion, right at the moment the consumer enters the ‘zone ‘. But before that, the device needs to be connected with each other, that we call ‘beacons’ post connectivity. This technology originally belonged to Nokia in 2006 but now marketed by Bluetooth Special Interest Group. The Apple’s iBecon is capable to connect with iPhone as well as Android Phones.

4. Direct Social Media Purchase: -

Social media websites like Facebook, Pinterest, Instagram and Twitter are already into this move and successfully covering the sales over 60 percent. The customers can now click the ‘Buy now’ button directly from the site’s page and proceed for online payment.

5. Voice Assistants: -

It is a voice-activated, convenient and efficient technology which is based on the loT (Internet of Things.). It listens to the user’s voice commands and is capable to perform tasks like purchases, searches, help, etc. It can turn off the light while performing the commanded tasks together, so that the energy could be saved. The prime examples are Amazon’s Echo Alex and China’s WeChat. WeChat can buy movie tickets, book a taxi, takeout an order, and so on.

6. Self-Check Out Technology :-

In December 2016, Amazon introduced a new self-checkout technology. If it works as advertised – could totally transform the retail sector. Called “ Amazon Go “, the technology literally allows people to walk into a store, select items they want to Purchase, and walk out. There’s no checkout process at all.

Amazon is opening1,800-square-foot convenience store in Seattle (USA) to test out the technology. It’s being beta tested now, and amazon says it will be open to the general public early 2017. If its sucessful,we can assume the technology will find its way into other retailers. Self-check-out technology operates like the shopping-cart approach of Amazon’s website. Customers supply their payment information before they set foot in the store.Then there is a series of cameras and sensors that literally follow the customer’s every step as he/she walks around the store. If he/she takes an item off a shelf, Amazon’s software find out what the item is and immediately adds it to the customer’s bill. If he/she puts the item back, the Amazon’s softwear delets the charge. When the customer is ready to leave the store, there is no need for a checkout process. Amazon already knows the value of what the customer has selected and has his/her payment information, so it can make the appropriate charge automatically through e-wallets or registered debit/credit cards.

7. Drive-in Grocery Store :-

It is a typical convenience store started in USA in November 2016. The store functions around a drive-in concept, which features a large titled awning. Customer who come at such stores will not browse the aisles.The customer will order their goods online in advance, and then stay in their car while their groceries are brought out to them. This is a combination of online ordering coupled with drive-in delivery of goods. Customer can save a lot of time in this tyoe of shopping.

8. Drone Technology for delivery :-

Drone Technology can now be used for delivery of packages to customers at their doorstep within a short time of ordering. The growing popularity and availability of drone delivery is expected to be one of the most innovative technologies in the retail industry over the next decade. On December 1,2013, Amazon.com CEO Jeff Bezos revealed plans for Amazon Prime Air.  Amazon Prime Airto use Miniature Unmanned Air Vehicle (Miniature UAV), otherwise known as drone technology to autonomously fly individual packages to customer’s doorsteps within 30 minutes of ordering. To qualify for 30 minute delivery, the order must be less than 5 pounds(2.26kg),must be small enough to fit in to the cargo box that the craft will carry, and must have a delivery location within a 10-mile radius of a particpating Amazon order fullfillment center. 86% of packages sold by Amazon fit the weight qualification o the program, On December 7,2016, Amazon sucessfully delivered a Prime Air Psrcel to an actual customer in the Cambridge area of England,U.K. They havel also built a Prime Air fulfillment center in the Cambridge area which will soon be opened to several customers in the future.

9. Augmented Reality Technology :-

Retailers have implemented the use of augmented reality to increase online sales.In-home augmented or virual reality technology comes in the form of headsets or goggles that create an iteractive, 3-D shopping experience for the user. It provides retailers an in-home extension of their physical stores and can potentially increase sales with simplistic user experience and built-in up-selling features. Goggles tecnologies or virtual reality headsets are growing in popularity due to their multi-use properties in terms of retail marketing. With goggles, shoppers can look into their mirror at home and transform it into an interactive dressing room. The goggles can then help the shopper choose correct clothing sizes with a virtual view of how the garments will fit as well as suggest matching accessories. By utilizing this technology to accurately choose garment sizes, the percentage of online return shipments may also decrease.

10. Advanced Real Time Analytics :-

Generally, analystics were used at the end of the month,where the company management would try to find out what aspects of the site were affecting business. However, since 2016, there is growing focus on advanced real time analytics, so as to find out how customers react while on the site, an online company may make improvements in the site so as to obtain favorable customer buying decisions on the spot.



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