M.COM SEMESTER - IV (CBCS)
BUSINESS STUDIES (MANAGEMENT)
SUPPLY CHAIN MANAGEMENT LOGISTICS
Q.9 Global Perspective Goals And
Functions Of Performance Measurement.
ANS:
Performance measurement in global supply
chains aims to support problem-solving and decision-making processes by
providing empirical information about supply chain processes. It simplifies and
refines the communication of information about supply chain performance between
people who are interested in the supply chain's value creation because it can
make its processes and effects visible from various perspectives and provides
the terms and results of measuring. As a result, it provides a foundation for
assessing the consequences of supply chain decisions and their premises. It
supports global supply chain planning, coordination, organisation, and control
by constructing a transparent picture using relevant performance dimensions.
The following functions can be distinguished in greater detail.
a. Provision of information and transparency
b. Support of monitoring and attention
directing
c. Problem recognition and early warning
d. Analysis of cause-and-effect relationships
e. Support of control activities
f. Support of research and development
activities
g. The basis is for the performance
evaluation of managers and employees.
2. Instrumental Framework:
This fundamental concept can also be applied
to performance measurement in the global supply chain, as demonstrated by
Kaplan and Norton's balanced scorecard concept. The balanced scorecard is
balanced in the manner that it combines multiple perspectives, dimensions, and measures
into a single tool. Strategic and operational aspects can be balanced, as
internal and external, financial and non-financial, cooperative and
competitive, and integrated and non-integrated ones. The balanced scorecard
approach to designing a performance measurement system corresponds to the
critical success factor approach in essence.
3. Usage-Related Aspects:
The ability to use performance measures for
management purposes is largely dependent on the user's thorough understanding
of the process for which the measurement system must be designed. The
measurement system can be used to operationalize and control critical success
factors in a well-known process, or it can be used to investigate new, poorly understood
problems. SIMONS distinguishes between a diagnostic and interactive use of
performance measurement systems.
a. Diagnostic Use of Measures:
Diagnostic control systems are formal
information systems that allow managers and employees to ensure that the goals
that have been translated from strategy into concrete performance objectives
are met. Diagnostic use of performance measurement systems in global supply
chains is used to monitor the efficiency and effectiveness of supply chain
processes by comparing actual values to defined standards and taking
standardized corrective action in the event of deviations from the
predetermined course. This type of use, however, requires a thorough
understanding of the process as well as the relevant data, alternatives, and
cause-and-effect relationships of the problem. If one of these parameters is
unclear or missing, using rigid, predetermined rules and programmes to answer a
deviation is deceptive. In such cases, management lacks the necessary knowledge
about how to improve performance and questions whether the previously defined
measures and objectives can still be used. The mode of use must then be changed
from exploitative diagnostic use to more explorative interactive use.
b. Interactive Use of Measures:
In contrast to diagnostic control systems,
interactive information systems are those formal information systems used by
managers and employees to deal with new, unique, and complex situations. The
interactive use of performance measurement systems in global supply chains
allows for an examination of the status quo and its underlying assumptions. Furthermore,
new possible developments and action plans utilizing the measures to engage in
a creative dialogue between managers and employees must be investigated. This
interactive use does not necessitate the addition of new performance metrics.
Rather, the system should be highly flexible, allowing users to question the
situation's data, premises, and action plans, as well as create new scenarios
about possible cause-and-effect relationships and new courses of action.
Employees' active participation can not only enrich the required information
base but also improve their motivation.
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