m.com part 1 semester 2 e- commerce question bank mumbai university

 M.com Part 1 (Semester 2)

E- COMMERCE

Most Important Question Bank for Current Exam

Q.2. Discuss different functions of E-commerce

ANS:

1) E-Marketing:

E-Marketing (Electronic Marketing) is also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers. Internet marketing is associated with several business models i.e., B2C, B2B, C2C. Internet marketing is inexpensive when examine the ratio of cost to the reach of the target.

2) E-Advertising:

It is also known as online advertising it is a form of promotion that uses internet and World Wide Web to deliver marketing messages to attracts customers. Example: Banner ads, Social network advertising, online classified advertising etc. The growth of these particular media attracts the attention of advertisers as a more productive source to bring in consumers.

3) E-Banking:

It refers to any user with a personal computer and browser can get connected to his bank website to perform any of the banking functions. In internet banking system the bank has a centralized data base i.e., web-enabled. Best example for E-Banking is ATM. An ATM enables handling cash deposits, transfer, Balance enquiries, cash withdrawals, and pay bills. Services through E-Banking:

• Bill Payment Service
• Fund Transfer
• Investing through Internet Banking
• Shopping

4) E-Learning:

E-Learning comprises all forms of electronically supported learning and teaching. E-Learning applications and processes include web-based learning, computer-based learning. Content is delivered via. The internet, intranet/extranet, audio, or video tape, satellite TV. E-Learning is naturally suited to distance and flexible learning, but can also be used conjunction with face-to-face teaching. E-Learning can also refer to the educational website such as those offering learning scenarios worst and interactive exercises for children. A learning management system (LMS) is software used for delivering, tracking, and managing training /education.

5) Mobile Commerce:

Mobile Commerce also known as M-Commerce is the ability to conduct, commerce as a mobile device, such as mobile phone. Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing, withdrawals etc., Using a mobile browser or apps customers can shop online without having to be at their personal computer.

6) Online Shopping:

Online shopping is the activity or action of buying products or services over the Internet. It means going online, landing on a seller’s website, selecting something, and arranging for its delivery. The buyer either pays for the good or service online with a credit or debit card or upon delivery.

7) Entertainment:

The conventional media that have been used for entertainment are Books/magazines, Radio, Television/films, Video games etc. Online books /newspapers, online radio, online television, online films, and online games are common place in internet where we can entertain. Online social networking websites are one of the biggest sources of E-entertainment for today’s tech-savvy generation.

 

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